Brita.com

Brita.com Overview

out of 100

Desktop: Poor

Mobile: Needs Improvement

Brita.com is a water filtration system provided by Brita – a company that specializes in producing a variety of water filter products such as pitchers, dispensers, bottles, and faucet filters. The website is designed to provide customers with information about Brita's water filter products while offering an online shopping platform to purchase these products.

The website's title, "Water Filters & Water Filtration Systems | Brita®," clearly defines the website's purpose and products. It highlights the benefits of using Brita filters, such as clean, great-tasting drinking water that can power you through a meeting or game.

Brita.com is hosted on the Amazon Web Service (AWS) platform, which provides secure and reliable web hosting services. The website uses SSL encryption provided by GlobalSign nv-sa to protect customer data and transactions, making it a safe platform for online shopping.

The website's domain name ends in ".COM," indicating that it is a commercial site and may sell products or services. Considering the site provides water filtration products that are essential for family health, it is family-friendly.

Brita.com receives an average of 1688 unique visitors per day, indicating a steady flow of traffic. The website has 3544.8 pageviews, which indicates users are interested in the products and are possibly navigating different pages on the website. The site value is estimated to be around 65700 US dollars, which indicates its significance in the market.

The website's PageSpeed Insights scores indicate a page speed of 58 out of 100, which is considered poor. Google recommends that a website should have a score of at least 90 out of 100 to provide a satisfactory user experience. The speed for desktop browsing is also considered poor, while the mobile browsing speed needs improvement. This might indicate issues with site optimization that may cause user turnover.

Overall, Brita.com is a significant website that provides essential water filtration products for the home, office, and on-the-go. The website provides customers with detailed information about its products, prices, and how to purchase them online. These are the foundations of an excellent website. However, the site needs to improve its PageSpeed Insights performance to provide a satisfactory user experience.

Brita.com Rank Summary

Global Rank

191,526

Average Load Time

3.79sec

Links In Count

320

Website Value

$65,766

Audience Geography. Where are brita.com visitors located?

Country	Visitors
United States US	80.4%
Other	19.4%

Country	Pageviews
United States US	87.8%
Other	12.1%

Country	Rank
United States US	49445

Where do visitors go on brita.com?

Subdomain	Pageviews
brita.com	99.02%
other	0.98%

Subdomain	Pageviews per User
brita.com	2.1

Subdomain	Reach
brita.com	99.01%

How popular is brita.com?

Period	Global Rank	Global Rank Delta
past 3 months	191526	11794
past month	214649	12565
past week	268478	102020
yesterday	168548	0

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	236607	20398	18	-10.02%	2.1	-3.67%
30	265753	-9801	16	6%	2.1	20%
7	415282	222186	9	-62.811%	1.4	-45.2%
1	249299	0	2	0%	1	0%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	185711	9668	32	-6.652%
30	209587	22107	28	-11.43%
7	233143	62532	25	-32.24%
1	155047	0	4	0%

Brita.com Website Safety

Overview

Last Updated: 12/26/2024

Overall result - brita.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/24/2024

brita.com is safe.

Norton ConnectSafe evaluates brita.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 02/14/2019

brita.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

brita.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/24/2021

brita.com is safe.

McAfee assesses brita.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze brita.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/10/2019

brita.com child safety is very good.

The WOT calculates reputation of the brita.com. This reputation system receives ratings from users and information from third-party sources, assesses the brita.com for safety features and confirms, whether brita.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	brita.com
Issuer Organization	Amazon
Issuer	Amazon RSA 2048 M03
Algorithm	RSA-SHA256
Valid form	12/12/2023
Expiration	01/09/2025
Signed	Certificate is not self signed
Additional Domains	brita.com www.brita.com

Brita.com Rank History

Alexa Rank shows how popular brita.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If brita.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to brita.com and pageviews on brita.com over the past 3 months.

Brita.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 07/19/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Brita.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: BRITA.COM
Registry Domain ID: 151475_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.safenames.net
Registrar URL: http://www.safenames.net
Updated Date: 2023-10-01T02:36:02Z
Creation Date: 1995-08-24T04:00:00Z
Registry Expiry Date: 2025-08-23T04:00:00Z
Registrar: SafeNames Ltd.
Registrar IANA ID: 447
Registrar Abuse Contact Email: abuse@safenames.net
Registrar Abuse Contact Phone: +44.1908200022
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: DNS1.P03.NSONE.NET
Name Server: DNS2.P03.NSONE.NET
Name Server: DNS3.P03.NSONE.NET
Name Server: DNS4.P03.NSONE.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-22T02:37:54Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

Brita.com HTML Check

HTML Validation Tool

Errors

Bad value “https://api.w.org/” for attribute “rel” on element “link”: The string “https://api.w.org/” is not a registered keyword.

Bad value “//schema.org/WebPage” for attribute “itemtype” on element “body”: The string “//schema.org/WebPage” is not an absolute URL.

Duplicate ID “dropdown-products”.

Duplicate ID “nav-menu-global”.

Attribute “datadefault” not allowed on element “li” at this point.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Start tag “a” seen but an element of the same type was already open.

Element “img” is missing required attribute “src”.

Stray end tag “a”.

Bad value “” for attribute “action” on element “form”: Must be non-empty.

Element “p” not allowed as child of element “label” in this context. (Suppressing further errors from this subtree.)

Bad value “_new” for attribute “target” on element “a”: Reserved keyword “new” used.

The “aria-labelledby” attribute must point to an element in the same document.

Warnings

The “banner” role is unnecessary for element “header”.

The “navigation” role is unnecessary for element “nav”.

The first occurrence of ID “dropdown-products” was here.

The first occurrence of ID “nav-menu-global” was here.

The document is not mappable to XML 1.0 due to two consecutive hyphens in a comment.

The “main” role is unnecessary for element “main”.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The “contentinfo” role is unnecessary for element “footer”.

The “name” attribute is obsolete. Consider putting an “id” attribute on the nearest container instead.

The “form” role is unnecessary for element “form”.

The “checkbox” role is unnecessary for element “input” whose type is “checkbox”.

Brita.com Desktop Performance

Last tested: 01/17/2018

Desktop Speed

62%

Leverage browser caching

Optimize images

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Minify HTML

Minify CSS

Desktop Resource Breakdown

Total Resources	209
Number of Hosts	65
Static Resources	104
JavaScript Resources	65
CSS Resources	7

Brita.com Mobile Insights

Last tested: 05/30/2017

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

58%

Leverage browser caching

Optimize images

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Minify HTML

Minify CSS

Mobile Resource Breakdown

Total Resources	216
Number of Hosts	73
Static Resources	119
JavaScript Resources	76
CSS Resources	7

Brita.com Common Typos

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www.bita.com
www.beita.com
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www.brita.con

Brita.com

Brita.com Overview

Brita.com Rank Summary

Brita.com Website Safety

Brita.com Rank History

Brita.com Hosting Information

Brita.com Domain Registration and Settings

Brita.com HTML Check

Brita.com Desktop Performance

Brita.com Mobile Insights

Brita.com Similar Audits

Brita.com Common Typos